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Reserve Your Spot in The Signature Story Workshop

Reserve Your Spot in The Signature Story Workshop

WHAT YOU'LL LEAVE WITH

A repeatable process for turning your experience into stories that help move prospects closer to buying.

You’ll know how to identify the beliefs standing between your prospects and the buying decision, uncover the experiences that can challenge those beliefs, and turn them into stories that let prospects reach the conclusion for themselves.

And you’ll know where to use those stories across your marketing to help you:

Build trust faster
Attract more qualified prospects
Get more prospects ready to buy

So instead of prospects reaching the sales call still wondering whether your approach is different, whether it makes sense for them, or whether they really need your help...

They can arrive already understanding the problem the way you do, seeing why your approach makes sense for their situation, and more ready to decide whether working with you is the right next step.

WHO THIS IS FOR

This workshop is for coaches, consultants, course creators, and experts who:

Sell a proven high-ticket offer
Already generate attention, leads, or sales conversations
Have real experience and results behind their expertise
Give away plenty of value—but still find prospects need too much convincing before they buy
Want a repeatable way to turn their experience into stories that change beliefs, build conviction, and make their expertise easier to choose

COMMON QUESTIONS

What happens during the workshop?

I’ll walk you through the three-step Signature Story Framework, show you how each stage works, and use real examples to demonstrate how stories can challenge beliefs and build conviction before the buying decision.

By the end, you’ll understand how to begin applying the same process to your own business.

Will we write or develop my stories during the workshop?

No.

This isn’t a hands-on writing session or a series of individual hot seats.

The goal is to give you a clear, repeatable method for identifying the beliefs standing between prospects and the buying decision, uncovering the experiences that can challenge those beliefs, and turning them into stories you can use strategically.

Will there be time to ask questions?

Yes. You’ll be able to ask questions throughout the session, with additional time for Q&A at the end.

Will I receive a recording?

No.

The workshop is designed to be experienced live, with questions answered as we go so you can understand how the framework applies to your own marketing.

Do I need to have an offer already?

Ideally, yes.

The framework is most useful when you already know what you’re selling, because the stories you choose should help prospects develop the beliefs and conviction they need before they’re ready to buy.

If the offer itself is still unclear, it becomes much harder to know which beliefs matter—and which stories are worth telling.

Is this only for people who want to create content?

No.

Content is only one place stories can do their work.

You can use them in sales pages, webinars, emails, ads, podcast interviews, presentations, sales conversations, and throughout the buying journey.

The goal isn’t to help you create more content. It’s to make the marketing you already create more persuasive.

Do I need a large audience?

No.

In fact, the framework is especially useful if you already generate some attention, leads, or sales conversations—but too many prospects still reach the buying decision without enough conviction.

You don’t necessarily need more people entering the funnel.

You may need the people already there to become more convinced by what happens before the sales call.

What should I bring?

Come with a clear sense of the offer you want to support with the framework.

It also helps to think about the objections, doubts, questions, and assumptions you repeatedly hear from prospects during the buying process.

YOUR ENROLLMENT

$97

One-time payment