During the workshop, I will walk you through the three-step Signature Story process, explain how each stage works, and show you how to apply it to your own business.

No. This is not a hands-on writing session or a series of individual hot seats. The aim is to give you a clear method for finding, shaping, and using the right stories on your own.

Yes. There is room for questions throughout the session and at the end.

No. This is a live-only workshop, designed for people who can be present for the session and take part in the conversation as it happens.

Ideally, yes—or at least a clear sense of the offer you want to build.

The stories you choose should support the value of that offer and help the right people understand why it matters. Without that clarity, you risk attracting the wrong audience or becoming known for things that do not lead toward the business you want to build.

No. Content can be useful, but it is only one place stories can do their work.

With Tommy, we focused first on building a strong paid funnel. Social media content came later.

The process applies anywhere people form an impression of your work: your website, offer pages, ads, sales conversations, podcast outreach, events, and more.

No. The workshop is about making your expertise easier to recognize before you try to reach more people. It can be especially useful when you have strong experience and an offer, but your market does not yet understand what makes you different.

Come with an open mind and, ideally, a clear sense of the offer, expertise, or area of work you want to become better known for.