Terms & Conditions

The Story-to-Sale Email System

Our Terms & Conditions was last updated on 22/08/2026.

1. Overview

These Terms & Conditions (“Terms”) govern the purchase and use of The Story-to-Sale Email System, including any bonuses, templates, prompts, checklists, training materials, or other digital resources included with the offer.

By purchasing The Story-to-Sale Email System, you agree to these Terms.

For the purposes of these Terms, “Provider,” “we,” “us,” or “our” refers to Gianni Cara.

2. The Product

The Story-to-Sale Email System is a digital educational product designed to help business owners, experts, consultants, coaches, marketers, and other professionals turn their experiences into story-driven marketing emails.

The product teaches a process for:

  • identifying the belief or idea an email should communicate;

  • finding relevant stories from your experience;

  • shaping those stories into emails;

  • using story-driven subject lines;

  • using AI as part of the drafting process; and

  • reviewing common email deliverability considerations.

The current offer also includes:

The Subject Line Formula Bank

The Inbox Deliverability Audit

The Story Mining Vault

The exact content and format of the product are described on the applicable sales page or checkout page at the time of purchase.

3. Digital Product Only

The Story-to-Sale Email System is a self-guided digital educational product.

Unless expressly stated otherwise, your purchase does not include:

  • one-to-one consulting;

  • personalized email reviews;

  • done-for-you copywriting;

  • email campaign management;

  • technical email setup;

  • deliverability remediation;

  • CRM or email-platform implementation;

  • legal or compliance review; or

  • ongoing support or advisory services.

Any additional services offered by the Provider are separate from this purchase unless specifically included in writing.

4. Pre-Orders and Delivery

Where The Story-to-Sale Email System is sold as a pre-order, you are purchasing access to a product that has not yet been released at the time of purchase.

Access will be sent to the email address used during checkout once the product is available.

Any estimated release date communicated on the sales page, checkout page, confirmation page, or by email is provided in good faith.

Unless a specific delivery date is expressly guaranteed in writing, release dates may change where reasonably necessary to complete, improve, or properly deliver the product.

If a material delay occurs, we may notify pre-order customers using the email address provided at checkout.

5. Payment

The purchase price is the amount displayed on the applicable checkout page at the time of purchase.

Payment is processed through Stripe or another payment processor made available at checkout.

Unless otherwise stated, payment is a one-time payment and does not create a recurring subscription.

Any applicable VAT, sales tax, or similar tax may be added or collected as required by applicable law.

You are responsible for providing accurate billing and payment information.

6. Access to the Product

Access instructions will normally be sent to the email address supplied at checkout.

You are responsible for:

  • providing a valid email address;

  • maintaining access to the email account associated with your purchase; and

  • contacting us if you experience a reasonable access problem.

We may change the platform or technology used to host or deliver the product and may provide replacement access where reasonably necessary.

7. AI Tools

The Story-to-Sale Email System may demonstrate or recommend the use of artificial intelligence tools to help develop or draft emails.

AI tools are third-party services and their outputs may contain errors, inaccuracies, unsuitable wording, or fabricated information.

You remain responsible for reviewing and editing any AI-generated material before using or publishing it.

You should not rely on AI-generated content without exercising your own judgment.

The Provider does not control the availability, pricing, functionality, privacy practices, policies, or outputs of third-party AI platforms.

8. Email Deliverability

The Inbox Deliverability Audit is intended to help you identify common factors that may affect email deliverability.

It does not guarantee that your emails will:

  • reach a particular inbox;

  • avoid spam or promotions folders;

  • achieve any particular delivery rate;

  • maintain a particular sender reputation; or

  • avoid filtering, blocking, or account restrictions.

Email deliverability is affected by many factors outside the Provider’s control, including sender reputation, list quality, authentication, sending practices, subscriber engagement, email content, email-service providers, receiving-mail systems, spam-filtering technology, and platform policies.

You remain responsible for your own email infrastructure, accounts, sending practices, and technical configuration.

9. Marketing and Business Results

The Story-to-Sale Email System is designed to help you improve the way you communicate with your email audience.

However, no specific business or financial result is guaranteed.

The Provider does not guarantee:

  • increased revenue or profit;

  • additional customers or sales;

  • higher conversion rates;

  • increased email open or click rates;

  • increased engagement;

  • specific deliverability or inbox-placement results;

  • that readers will change a particular belief;

  • that readers will take a particular action; or

  • any specific return on investment.

Results vary based on many factors, including your offer, market, audience, list quality, reputation, positioning, implementation, writing, traffic, pricing, timing, competition, and business circumstances.

Examples, case studies, experiences, or historical results discussed in the product are illustrative and do not guarantee that you will achieve the same or similar results.

10. Your Responsibility for Published Content

You remain responsible for anything you send, publish, advertise, or otherwise use in your business.

Before publishing or sending an email, you should review it for:

  • factual accuracy;

  • customer or client claims;

  • testimonials;

  • earnings or financial claims;

  • pricing and offer details;

  • intellectual-property issues;

  • privacy considerations;

  • required disclosures; and

  • compliance with laws and regulations that apply to your business.

The Provider does not provide legal, accounting, tax, privacy, or regulatory advice.

You are responsible for complying with all laws that apply to your email marketing, including applicable privacy, advertising, consumer-protection, and anti-spam requirements.

11. Third-Party Services

You may use the product together with third-party services such as:

  • email marketing platforms;

  • website builders;

  • payment processors;

  • AI tools;

  • analytics platforms;

  • domain providers; or

  • other software.

The Provider does not control these third-party services and is not responsible for:

  • service outages;

  • pricing changes;

  • technical failures;

  • account suspensions;

  • policy changes;

  • feature changes;

  • data loss;

  • deliverability decisions; or

  • other actions taken by third-party providers.

Your use of any third-party service is subject to that provider’s own terms and policies.

12. Product Updates and Changes

We may periodically update, improve, reorganize, redesign, or expand The Story-to-Sale Email System and its supporting resources.

This may include changes to:

  • lessons;

  • examples;

  • templates;

  • prompts;

  • worksheets;

  • recommendations;

  • hosting platforms; or

  • product presentation.

These changes may be made to improve the product, reflect new technology, correct information, or respond to changes in the email or AI landscape.


We will not intentionally remove the core product purchased by you without providing a reasonably equivalent replacement where appropriate.

13. Limitation of Liability

To the fullest extent permitted by applicable law, the Provider will not be liable for indirect, incidental, consequential, special, or similar losses arising from or relating to your purchase or use of The Story-to-Sale Email System.

This includes, where legally permitted, loss of:

  • revenue;

  • profit;

  • customers;

  • business opportunities;

  • anticipated savings;

  • goodwill;

  • data; or

  • email-sender reputation.

To the extent that the Provider is legally liable for damages, the Provider’s total aggregate liability arising from your purchase of The Story-to-Sale Email System will, to the fullest extent permitted by law, be limited to the amount you actually paid for the product.

Nothing in these Terms excludes or limits liability where doing so would be prohibited by applicable law.

14. Suspension or Termination of Access

The Provider may suspend or terminate access to the product where there is reasonable evidence that a purchaser:

  • has shared or distributed the product without authorization;

  • has resold the materials;

  • is using the materials to create a substantially competing product;

  • has fraudulently obtained access;

  • has initiated an improper payment dispute or chargeback;

  • is using the product for unlawful purposes; or

  • has materially violated these Terms.

Where reasonably appropriate, the Provider may first provide notice and an opportunity to resolve the issue.

Termination for violation of these Terms does not create an automatic right to a refund.

15. Governing Law

These Terms and your purchase of The Story-to-Sale Email System are governed by the laws of the Netherlands, unless mandatory applicable law provides otherwise.

The parties will first attempt in good faith to resolve any dispute directly.

If a dispute cannot be resolved, it will be submitted to the competent courts in the Netherlands, subject to any mandatory jurisdiction or consumer-protection rules that apply.

16. Changes to These Terms

We may update these Terms from time to time to reflect changes to the product, technology, business operations, or applicable legal requirements.

The Terms in effect at the time of your purchase will apply to that purchase, except where a later change is required by law or is expressly accepted by you.

17. Severability

If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions will continue in effect.

Failure to enforce any provision of these Terms does not waive the right to enforce it later.

18. Entire Agreement

These Terms, together with the applicable sales page, checkout page, refund policy, privacy policy, and any other written terms expressly incorporated into the purchase, form the agreement relating to The Story-to-Sale Email System.

If a specific written term presented at checkout conflicts with these Terms, the more specific checkout term will apply to that issue unless prohibited by law.

19. Contact

Questions about these Terms or The Story-to-Sale Email System can be sent to:


Gianni Cara - gianni@write2lead.com