Our Terms & Conditions was last updated on 14/08/2026.
1. Overview
The Signature Story™ Funnel Install is a 90-day consulting and implementation engagement designed to help businesses improve the persuasive effectiveness of their existing marketing funnel.
The engagement generally consists of four phases:
1. Diagnose the Conversion Gaps — Review the existing funnel, available performance data, customer insights, sales conversations, and key marketing assets to identify where prospects may be losing conviction.
2. Story Development — Identify and develop stories from the Client’s experience, expertise, customers, and point of view that address the beliefs influencing the buying decision.
3. Funnel Installation — Integrate the selected stories and messaging into agreed marketing assets within the Client’s existing funnel.
4. Optimization — Review available performance data, identify opportunities for improvement, and make or recommend appropriate adjustments during the engagement.
The precise scope, deliverables, assets, and priorities may vary depending on the Client’s funnel and will be determined by the agreement, proposal, checkout page, or other written scope provided at the time of purchase.
Unless specifically agreed in writing, the engagement does not include building an entirely new funnel, paid advertising management or media spend, graphic design, web development, software development, CRM implementation, technical integrations, sales-team management, or other services outside the agreed scope.
2. Business-to-Business Service
The Signature Story™ Funnel Install is intended for businesses and individuals purchasing the service for purposes related to their trade, business, profession, or commercial activity.
By purchasing the service, you confirm that you are entering into this agreement as a business customer and not as a consumer.
If any mandatory consumer protection laws nevertheless apply to your purchase, those statutory rights will take precedence over any conflicting provision in these Terms.
You must also be at least 18 years old and have the authority to enter into this agreement on behalf of yourself or the business purchasing the service.
3. Engagement Period
The Signature Story™ Funnel Install is designed as a 90-day engagement.
The engagement will normally begin once:
Payment of the first agreed installment has been successfully received;
The onboarding form has been completed; and
The Provider has received the access, materials, and information reasonably required to begin the work.
The 90-day timeline is an intended working period rather than a guarantee that every engagement will follow identical dates.
The timeline may be adjusted if the Client delays providing information, feedback, approvals, access, or other materials required for the work.
4. Client Responsibilities
The quality and speed of the engagement depend on cooperation from the Client.
By enrolling, the Client agrees to:
Complete the onboarding process accurately and in reasonable detail.
Provide timely access to relevant funnel assets, analytics, sales data, customer research, sales-call recordings, marketing materials, and other information reasonably required for the engagement.
Ensure that the Client has the necessary rights and permissions to share those materials.
Provide requested feedback and approvals within a reasonable timeframe.
Attend agreed calls or meetings where reasonably necessary
Keep login credentials and access permissions current when access to platforms is required.
Review final materials for factual accuracy, legal compliance, claims, pricing, and other business-specific information before publication.
Remain responsible for all final business, marketing, operational, and financial decisions.
If Client delays materially affect the work, the Provider may adjust the project schedule or reschedule work based on availability.
If the Client becomes unresponsive for an extended period, the engagement may be paused until the Client is ready to continue. Restart dates will be subject to the Provider’s availability.
5. Scope and Revisions
The engagement includes the work and deliverables specifically described in the applicable offer, proposal, checkout page, or written agreement.
The Provider may recommend changes to priorities or deliverables during the engagement based on what is discovered during the diagnosis and optimization process.
Reasonable revisions to agreed deliverables are included when they remain within the original scope and are requested during the engagement.
Requests that materially expand the agreed scope—including additional funnels, offers, campaigns, assets, platforms, or substantial new work—may require a separate agreement or additional fee.
6. Payments
The total fee for The Signature Story™ Funnel Install is the amount stated on the applicable checkout page, proposal, invoice, or written agreement.
Payment is processed securely through Stripe or another agreed payment method.
Where a payment plan is offered, the payment plan is not a monthly subscription or month-to-month engagement. It is an installment arrangement for payment of the total agreed engagement fee.
By selecting a payment plan, the Client commits to paying all scheduled installments according to the payment schedule agreed at checkout.
The Client authorizes the agreed payment method to be charged automatically for scheduled installments where applicable.
If a scheduled payment fails, the Client is responsible for updating the payment method and resolving the outstanding balance promptly.
The Provider may pause calls, implementation, optimization, delivery of materials, or other work while an account is overdue.
Any applicable VAT, sales tax, or similar taxes will be charged as indicated at checkout or on the applicable invoice.
7. Cancellation and Refund Policy
Because The Signature Story™ Funnel Install reserves capacity and involves substantial strategy, research, preparation, and implementation work, payments are non-refundable once the engagement has begun, except where required by applicable law or expressly stated otherwise in writing.
If the Client chooses to discontinue the engagement for reasons other than an uncured material breach by the Provider:
amounts already paid will not be refunded; and
any remaining installments forming part of the agreed total engagement fee will remain payable.
Choosing not to participate, failing to provide materials or access, delaying the project, changing business priorities, or deciding not to implement the work does not cancel the Client’s payment obligations.
If the Provider is unable to deliver a material portion of the agreed service and the parties are unable to agree on a reasonable alternative, the Provider may refund the portion of fees reasonably attributable to services that were not delivered.
Nothing in this section limits any rights that cannot legally be excluded.
8. Performance and Results
The Signature Story™ Funnel Install is intended to improve the persuasive effectiveness of the Client’s marketing funnel, but marketing and sales performance is influenced by many factors outside the Provider’s control.
These may include the Client’s offer, market, pricing, traffic quality, advertising, reputation, sales process, sales team, customer demand, competitive environment, implementation, economic conditions, and other factors.
Accordingly, the Provider does not guarantee:
any specific increase in conversion rates;
any minimum number of leads, applications, booked calls, customers, or sales;
any specific revenue, profit, return on investment, or financial result; or
that any particular story, message, funnel asset, or optimization will produce a specific outcome.
Performance data and recommendations provided during the engagement are intended to support decision-making, not guarantee future performance.
9. Client Decisions and Publication
The Provider may write, rewrite, edit, recommend, or implement marketing materials as part of the engagement.
The Client retains final responsibility for deciding what is published or used in their business.
Before publishing any material, the Client is responsible for reviewing and approving:
factual statements;
testimonials and customer claims;
earnings, performance, or financial claims;
pricing and offer details;
legal or regulatory disclosures;
intellectual property belonging to third parties; and
any industry-specific compliance requirements.
The Provider does not provide legal, accounting, tax, or regulatory advice.
10. Intellectual Property
The Client retains ownership of all intellectual property, materials, customer information, trademarks, content, data, recordings, and other assets owned by the Client before the engagement.
Once all amounts due under the engagement have been paid, the Client may use, modify, reproduce, and publish the final client-specific marketing deliverables created for the Client as part of the engagement.
The Provider retains ownership of all pre-existing and underlying intellectual property used to perform the service, including the Signature Story™ methodology, frameworks, processes, concepts, systems, templates, training materials, know-how, and reusable methods.
Nothing in this agreement transfers ownership of the Provider’s underlying methodologies or intellectual property to the Client.
The Provider may continue to use general skills, knowledge, methods, frameworks, and non-confidential know-how developed or used during the engagement, provided that doing so does not disclose the Client’s confidential information.
11. Confidentiality
Both parties agree to keep confidential any non-public business, financial, customer, strategic, technical, or other confidential information received from the other party during the engagement.
The Provider will use Client information only as reasonably necessary to perform the agreed services and will not intentionally disclose confidential Client information to third parties except:
where necessary to provide the service;
where the Client has given permission;
where a contractor or service provider is subject to appropriate confidentiality obligations; or
where disclosure is required by law.
The Client likewise agrees not to reproduce, distribute, sell, publish, or disclose the Provider’s confidential methodologies, internal materials, or proprietary resources except as expressly permitted.
These confidentiality obligations continue after the engagement ends.
12. Customer Data and Third-Party Materials
The Client may provide access to customer interviews, sales-call recordings, survey responses, CRM information, analytics, testimonials, or other materials containing information relating to customers or prospects.
The Client confirms that it has the appropriate rights and legal basis to collect, use, record, and share these materials with the Provider for the purposes of the engagement.
The Provider will only use such information as reasonably necessary to perform the services.
Where applicable data-protection law requires a separate data-processing agreement or other documentation, the parties agree to cooperate in putting the appropriate documentation in place.
13. Third-Party Platforms and Services
The engagement may involve third-party platforms such as website builders, analytics platforms, email providers, advertising platforms, payment processors, CRM systems, AI tools, or other software.
The Provider does not control these third-party services and is not responsible for outages, platform changes, account restrictions, technical failures, policy changes, data loss, or other issues caused by third-party providers.
The Client remains responsible for maintaining its own accounts, subscriptions, backups, permissions, and compliance with the terms of any third-party platforms it uses.
14. Termination
Either party may terminate the engagement if the other party materially breaches these Terms and does not remedy the breach within a reasonable period after receiving written notice.
The Provider may also suspend or terminate the engagement where:
payments remain overdue;
the Client repeatedly fails to provide information or cooperation reasonably necessary to perform the work;
the Client requests unlawful, deceptive, unethical, or infringing work; or
the Client or anyone acting on their behalf behaves in a threatening, abusive, or seriously inappropriate manner.
Termination does not remove payment obligations that arose before termination or, where the Client voluntarily discontinues the engagement, payment obligations described in Section 7.
Sections concerning payments, intellectual property, confidentiality, liability, and any other provisions intended by their nature to continue will survive termination.
15. Limitation of Liability
To the fullest extent permitted by applicable law, the Provider will not be liable for indirect, incidental, consequential, or special losses, including loss of profits, revenue, business opportunities, anticipated savings, goodwill, or data arising from or relating to the engagement.
Where the Provider is legally liable for damages, the Provider’s aggregate liability arising from the engagement will, to the extent permitted by law, be limited to the total amount actually paid by the Client to the Provider for The Signature Story™ Funnel Install giving rise to the claim.
These limitations do not apply where liability cannot legally be limited or excluded.
16. Force Majeure
Neither party will be responsible for delays or failure to perform obligations caused by circumstances reasonably beyond their control, including serious illness, natural disasters, widespread internet or infrastructure failures, government action, war, civil disturbance, or major failures of third-party services.
Where such circumstances occur, the affected obligations will be postponed for a reasonable period and the parties will work in good faith to determine an appropriate way to continue the engagement.
17. Governing Law
These Terms and any agreement relating to The Signature Story™ Funnel Install are governed by the laws of the Netherlands, unless mandatory applicable law requires otherwise.
The parties will first attempt in good faith to resolve any dispute directly.
If a dispute cannot be resolved between the parties, it will be submitted to the competent courts in the Netherlands, subject to any mandatory jurisdiction rules that apply.
18. Entire Agreement
These Terms, together with the applicable checkout page, proposal, invoice, statement of work, or other written agreement describing the engagement, form the agreement between the Client and the Provider.
Where there is a conflict between these Terms and a specific written agreement or proposal signed or expressly accepted by both parties, the specific written agreement will take precedence regarding that conflicting provision.
If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions will continue in effect.
Any changes to the scope, fees, or material terms of an active engagement must be agreed in writing.
19. Contact
Questions regarding these Terms or The Signature Story™ Funnel Install can be sent to:
Gianni Cara - gianni@write2lead.com