Called to Write
Called to Write
Turn Writing from a Recurring
Thought into a Living Practice
Turn the Desire to Write into a Practice You Can Actually Sustain
A 4-week guided experience for people who
want writing to become part of their lives
30 minutes a day
Alongside other writers
Starting June 15
4 weeks of writing — 30 minutes a day
Alongside other writers
Turn Writing from a Recurring Thought into a Living Practice
A 4-week guided experience for people who want writing to become part of their lives
30 minutes a day
Alongside other writers
Starting June 15
You've Probably Thought About Writing More Than You've Actually Written
Not because you don't care.
In fact, that's often the problem.
Writing matters enough that it keeps returning.
A book you'd like to write. Essays you'd like to explore. Questions you want to understand more deeply.
Experiences that feel worth sharing.
The desire stays alive.
But somehow the practice never quite takes root.
You tell yourself you'll start when life settles down.
When you have more time. More confidence. A clearer idea.
And before you know it, another year has passed.
The Problem Usually Isn't Discipline
Most people who join Called to Write aren't lazy.
They've already spent years thinking about writing.
Reading about writing.
Wanting to write.
The challenge is that writing often arrives carrying too much pressure.
We expect clarity before we begin.
Confidence before we start.
A finished idea before we've given ourselves permission to explore it.
But writing rarely works that way.
Most meaningful writing begins with uncertainty.
A question.
A memory.
An observation.
Something that doesn't yet know what it wants to become.
The goal isn't to force clarity before beginning.
It's to return to the page often enough for clarity to emerge.
Here's How Called to Write Helps You Make Writing Part of Your Life
Called to Write is a 4-week guided experience that helps you build a sustainable writing practice.
Not through motivation or productivity hacks.
But by creating the conditions that make writing easier to return to.
Over four weeks, you'll:
Build a sustainable daily writing rhythm
Develop a piece of writing from idea to finished draft
Receive thoughtful feedback from me and other writers
Learn a repeatable process for generating and developing ideas
Join a community of people committed to the practice
4 weeks of writing
30 minutes a day
Alongside other writers
Week 1 — Sourcing
Most people think writing begins with a blank page.
In reality, writing often begins much earlier.
During the first week, you'll engage with carefully selected readings and guided reflections designed to help you notice ideas, experiences, and questions already present in your life.
By the end of the week, you'll have a collection of material worth exploring further rather than staring at an empty page wondering where to begin.
Week 1 — Sourcing
Most people think writing begins with a blank page.
In reality, writing often begins much earlier.
During the first week, you'll engage with carefully selected readings and guided reflections designed to help you notice ideas, experiences, and questions already present in your life.
By the end of the week, you'll have a collection of material worth exploring further rather than staring at an empty page wondering where to begin.
Week 2 — Ideating
We all carry more potential ideas than we realize.
The challenge is knowing which ones deserve our attention.
Through a guided process of expansion and selection, you'll explore multiple directions without immediately judging them, then gradually identify the ideas that feel most alive and worth pursuing.
At the end of the week, you'll join a live feedback session where other writers can help you see possibilities, connections, and directions you may have overlooked.
Week 3 — Writing
This is where your chosen idea begins to take shape.
You'll move through a structured process designed to make writing feel more approachable: creating a rough structure, deepening your thinking, drafting without over-editing, and gradually refining the piece as it develops.
The goal isn't perfection.
It's learning how to stay with a piece long enough for it to become what it wants to be.
Week 4 — Refining
One of the hardest parts of writing is seeing your own work clearly.
When you're too close to a piece, it becomes difficult to recognize what's working, what's unclear, and what still needs attention.
In the final week, you'll receive detailed feedback from me and thoughtful responses from other writers.
You'll also learn by reviewing other people's work — often one of the fastest ways to sharpen your own eye for structure, clarity, and depth.
At the end of the week, you'll join a 90-minute live session where we'll discuss the feedback together, and explore what emerged through the process.
Week 2 — Ideating
We all carry more potential ideas than we realize.
The challenge is knowing which ones deserve our attention.
Through a guided process of expansion and selection, you'll explore multiple directions without immediately judging them, then gradually identify the ideas that feel most alive and worth pursuing.
At the end of the week, you'll join a live feedback session where other writers can help you see possibilities, connections, and directions you may have overlooked.
Week 3 — Writing
This is where your chosen idea begins to take shape.
You'll move through a structured process designed to make writing feel more approachable: creating a rough structure, deepening your thinking, drafting without over-editing, and gradually refining the piece as it develops.
The goal isn't perfection.
It's learning how to stay with a piece long enough for it to become what it wants to be.
Week 4 — Refining
One of the hardest parts of writing is seeing your own work clearly.
When you're too close to a piece, it becomes difficult to recognize what's working, what's unclear, and what still needs attention.
In the final week, you'll receive detailed feedback from me and thoughtful responses from other writers.
You'll also learn by reviewing other people's work — often one of the fastest ways to sharpen your own eye for structure, clarity, and depth.
At the end of the week, you'll join a 90-minute live session where we'll discuss the feedback together, and explore what emerged through the process.
What Happens After The Four Weeks?
You leave with:
A completed piece of writing
A writing practice you can continue on your own
A community of writers to keep growing alongside
Lifetime access to the space
The goal isn't simply to finish a four-week experience.
It's to help writing become part of your life.
Starting on June 15
Hi, I'm Gianni Cara
Half Brazilian, half Italian. So yes, I do like football and pizza.
But there's something I like even more:
Writing.
Over the last twenty years, writing has followed me through very different worlds.
I started in Rio de Janeiro's underground music scene, writing about DJs, events, and a creative community trying to find its identity.
Years later, I found myself co-writing books, launching podcasts, leading creative teams, and helping build communities that grew into annual conferences welcoming more than 1,500 people.
Looking back across those experiences, I started noticing a pattern.
The projects that endured were rarely sustained by motivation or discipline alone.
They were sustained by conversations, feedback, shared purpose, and people helping creative work survive long enough to find its shape.
Ironically, over time, the success of my work gradually moved me further away from writing itself.
More meetings.
More management.
Less time with the page.
So in 2025, I started a newsletter as a side project because I wanted writing back in my life.
I didn't have a grand strategy.
I wasn't trying to build a business.
I simply wanted to return to the practice.
About a year later — 44 essays and nearly 3,000 readers on — I found myself returning to a lesson I had encountered years earlier:
Writing becomes much easier to sustain when other people are walking the path with you.
Called to Write grew from that realization.
It's the space I wish I had years ago.
What Other Writers Say
I found Gianni's insights and feedback on the writing I submitted to be consistently on point and delivered in a humble and respectful manner. And if that's not enough, he is also a master of getting stuff done.
Helena Bouchez
Principal at Executive Words
Gianni is one of the most insightful writers I know. Every time we speak I leave full of ideas. He goes much deeper than just chasing attention - he knows how to spark insightful ideas. In today’s world, that’s an incredible skill (and he’s great at teaching it too!)
Kieran Drew
Writer & Entrepreneur
I always struggled to reconcile two energies inside me: the artist and the entrepreneur. But after working with Gianni, I began to see that the two weren’t in conflict. Creativity could have structure. Writing could be both expressive and intentional. For the first time, the artist and the entrepreneur in me stopped pulling in opposite directions and started working together.
Arnaldo Neto
Founder of Living on Purpose
Gianni does what the best producers and directors do: he doesn't mold you into something, he finds what's already distinct in you and pulls it to its full potential. Plenty of people understand great storytelling; few can teach it. Gianni's one of them.
Xavier Cicero
Creative Director at Home Service Freedom
I found Gianni's insights and feedback on the writing I submitted to be consistently on point and delivered in a humble and respectful manner. And if that's not enough, he is also a master of getting stuff done.
Helena Bouchez
Principal at Executive Words
Gianni is one of the most insightful writers I know. Every time we speak I leave full of ideas. He goes much deeper than just chasing attention - he knows how to spark insightful ideas. In today’s world, that’s an incredible skill (and he’s great at teaching it too!)
Kieran Drew
Writer & Entrepreneur
I always struggled to reconcile two energies inside me: the artist and the entrepreneur. But after working with Gianni, I began to see that the two weren’t in conflict. Creativity could have structure. Writing could be both expressive and intentional. For the first time, the artist and the entrepreneur in me stopped pulling in opposite directions and started working together.
Arnaldo Neto
Founder of Living On Purpose
Gianni does what the best producers and directors do: he doesn't mold you into something, he finds what's already distinct in you and pulls it to its full potential. Plenty of people understand great storytelling; few can teach it. Gianni's one of them.
Xavier Cicero
Creative Director at Home Service Freedom
Starting on June 15
Called to Write in a Nutshell
4-week guided experience
Approximately 30 minutes per day
Two live feedback sessions
Lifetime community access
€97 one-time payment
A writing practice you can continue long after the program ends
A Few Practical Questions
Live sessions are offered twice on Friday to accommodate different time zones. Recordings are available if you can't attend live.
Session times:
• 11:00am CEST
• 5:00pm CEST
The daily activities will take place inside Circle, where you'll have access to me and the other writers throughout the experience.
Circle also has its own mobile app, so if you prefer, you can access Called to Write directly from your phone.
The live calls will happen on Zoom, simply because it’s familiar to most people and easy to use.
The practice will revolve around two broad directions: non-fiction writing and short stories.
That said, the goal is not to fit into a specific format. The aim is to help you develop a way of writing that allows you to explore your thoughts with more depth and clarity.
Whether you're reflecting on personal experiences, exploring ideas, working through questions that matter to you, or experimenting with fiction, the practice is designed to support that process.
The investment is a one-time payment of €97.
Starting on June 15
Called to Write is created and led by Gianni Cara.
Questions before joining?
Email: gianni@write2lead.com
You can also find me here:
• Substack
Based in The Hague, The Netherlands
Privacy Policy | Terms & Conditions
Called to Write is created and led by Gianni Cara.
Questions before joining?
Email: gianni@write2lead.com
You can also find me here:
Based in The Hague, The Netherlands
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