That’s what the system is designed to help you do.
A good story doesn’t just hold attention. It can help someone question an assumption, understand why your approach is different, recognize a problem they’ve been overlooking, or become more convinced that they need to make a change.
Then, when there’s a logical next step, you can connect that realization to your offer.
The goal isn’t simply to make your emails more entertaining. It’s to make them more useful to the buying process.